Founded in 1996 by Kevin Plank in Washington D.C. Under Armour is the next american company in golf. Under Armour is also one of the youngest and newest members in the big player section. They are known to football and icehockey as an outfitter for quite a long time - in golf only since 2013.
The young american professional Jordan Spieth is instrumental in this, beacuse he his contracted to Under Armour as brand ambassador since 2013.
Under Armour is only active in the apparel, accessoires and shoe segments and celebrates there through the very young and sporty lineup steadily growing successes.